Dear, dear. We have often regarded client wishes as the ultimate last word in any deal, for these are the people paying to get their own way. We respect that. We don’t, however, enjoy being tongue-lashed by extremely high-strung individuals who react first and approach things calmly only after the fluff has been set into motion. One dear soul was recently shown a first draft of a project. In an attempt to liken Frumpie’s attempts to that of shooting this woman’s mother, the client went to the Moon on an express track. Frumpie’s talents were not only called into question, but trampled on as the dear client berated Frumpie’s lack of “action” words.
Oh, if we were only able to share said copy, for Frumpie’s words were much more active than the inertia said client inserted. Gone was the excitement, replaced with fragments that were as passive as a dead man’s argument. This dear soul also inserted numerous edits. Frumpie is not allergic to edits at all, no no. We appreciate the client making the copy provided personal. What we don’t really understand is why sentences are changed haphazardly without thought to alliteration, parallelism, meaning, or relevance. Alas, it is this dear girl’s project, so Frumpie will offer professional suggestions and step back. It’s what one does when one is a professional: advise but allow freedom of thought.
We understand marking one’s territory. It is how we feel we belong to the process. But dear soul, changing “said” to “replied” is just spinning one’s wheels, n’est pas?
